#12: Fashion News & How Influencers Have Changed the Fashion Industry

 

 

Today's episode is a deep dive into some fashion industry news, including:

1. Victoria's Secret has decided to no longer air its annual fashion show on national television. Tiffany discusses her thoughts on what led the brand to make the decision, its strategy in the digital age, and how it can capitalize on consumer-first e-commerce technology and influencer marketing. 
2. LiketoKnowIt is launching a "shopable" YouTube channel - what does that mean?
3. Amazon is launching "The Drop," a fashion line collaborating with various social influencers for their own clothing collections. 
4. Both large and small fashion businesses need to embrace the social age and diversify their content marketing strategy to thrive.

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Subscribe to Tiffany's YouTube channel: www.youtube.com/tiffanytroumouliaris

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